Two weeks ago, Scott Hillier, the director of our partner Covid Testing Kits EU was interviewed for a range of leading national and regional UK outlets. We set out to achieve broadcast coverage across the UK to discuss the vital tole of COVID testing in curbing the spread of the virus, as the UK and Europe see a sharp rise in cases and another national lockdown is imposed.
We had a phenomenal result with the many highlights including:
- Coverage on the mighty Radio News Hub – who reach 127 member stations, including giants such as Jazz FM, Nation Radio Group and News Radio UK – broadcasting the entire interview to their massive, combined reach of 7,900,000 listeners.
- SKY News, who – as of 2020 – broadcast to an incredible 34,000,000 listeners across a broad, National demographic, plus a further number of key Commercials expressing a huge amount of interest in the content.
- Most of the interviews lasting well in excess of 7 mins – and some over ten minutes – providing over 21 hours of airtime across a grand total of 140 stations.
A compilation of the radio interviews can be found below: